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formed.
About

Strategy and planning, from someone who has sat at the board table

I bring the creative clarity of agency thinking together with the commercial focus and board experience needed to turn ambition into growth.

Kath Mainprize, Founder & Fractional CMO at Formed Consultancy

Kath Mainprize

Founder & Fractional CMO

I am a strategy and planning consultant who works with boards and founders, positioning organisations for growth and giving them clarity and momentum at key moments of change.

I combine creative strategic thinking from agency experience with practical commercial acumen. I have sat at board tables and understand what investors, trustees and leadership teams need, with 25 years across the commercial and not for profit sectors.

I help organisations grow income, outperform their markets and create strategies that drive both purpose and profit, partnering closely with founders and boards.

Track record

Chester Zoo logo

Repositioned as an international conservation charity, growing income by over 50% between 2021 and 2025.

BBC Children in Need logo

Revitalised through diversification and brand collaborations.

Very logo

Repositioned the brand strategy, contributing to 20% year on year growth.

Versus Cancer

Leveraged Manchester culture to raise £500k for cancer research.

Experience across

BBC logo
NHS logo
Sony logo
Asda logo
BBC Children in Need logo
Very logo
Chester Zoo logo
Sharps logo
Crown Paints logo
Silentnight logo
Boots logo
Lloyds Bank logo
Greggs logo
BBC logo
NHS logo
Sony logo
Asda logo
BBC Children in Need logo
Very logo
Chester Zoo logo
Sharps logo
Crown Paints logo
Silentnight logo
Boots logo
Lloyds Bank logo
Greggs logo

The best positioning drives both purpose and profit. I help organisations grow income, outperform their markets and stand for something at the same time.

Let's form the blueprint for your next stage of growth.

Book a free consultation to talk through where you are and where you want to get to.