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Thinking on brand, strategy and growth

Sharp, board-level thinking on brand, marketing strategy and growth, drawn from 25 years across commercial and not-for-profit organisations.

Leadership

Innovation isn't a technology challenge. It's a leadership challenge.

23 June 2026

Very few of the conversations I've had about AI have actually been about AI. They've been about uncertainty, and how to make good decisions when nobody can tell you exactly what happens next.

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Brand strategy

In a world of infinite choice, trust becomes more valuable

16 June 2026

More information doesn't always create more confidence. As content becomes instant and infinite, trust becomes one of the most valuable assets an organisation can have.

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Brand strategy

Why brand matters more than ever in the world of AI

20 May 2026

As the world of SEO shifts dramatically towards AI engines, only organisations who build a strong brand focus into their strategy will win out in this new era.

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