Fractional CMO
A fractional CMO gives you senior marketing leadership at the moments that decide your next stage of growth, without committing to a permanent director before you are ready. You get the judgement of someone who has sat at the board table and solved the same problem across very different sectors, applied to your business for as much or as little time as you need.
Kath works on a fractional basis as either Chief Marketing Officer for commercial organisations, or with a board responsibility for growth within not for profits. Engagements start from one day a month on fixed-term or extended contracts, so the cost flexes to the size of the task.
This is leadership, not just delivery. The value is in the strategy, the calls and the blueprint your team can run with, not in filling a seat five days a week.
Who it's for
- Founders scaling from start up to scale up, or after securing equity
- Boards facing a market shift that has outdated their positioning
- New CEOs or directors who want an honest read on what is working
- Charities needing board-level growth direction
What you walk away with
- A clear diagnosis of where growth will come from
- Repositioning and a marketing strategy aligned to income and influence
- A blueprint for growth across teams covering foundational, ongoing and new activity
- Team structure, an outline of responsibilities, an L&D plan and ongoing team mentoring through the implementation phase
- A metric framework the board can track at every level
What's included
Example areas of work
Organisations can choose to operate on a fractional basis, with Kath working as either CMO or with a board responsibility for growth within not for profits. Engagements start from one day a month, on fixed-term or extended contracts.
Frequently asked questions
What does a fractional CMO do?+
A fractional CMO provides board-level marketing leadership on a part-time basis: setting strategy, repositioning the brand, reviewing commercial and funding performance, reviewing structure, overseeing recruitment, and building a plan the team can deliver. It is the judgement of a senior marketing director applied at the moments that matter, rather than full-time presence.
How much does a fractional CMO cost?+
Most fractional CMO engagements run on a retainer of one to three days a week, which is a fraction of the salary, on-costs and hiring runway of a permanent director.
Can a fractional CMO work with charities?+
Yes. For not for profits Kath works with board-level responsibility for growth, covering brand, fundraising strategy, audience growth and income diversification, with 25 years of experience across both commercial and charitable organisations.
How is a fractional CMO different from an agency?+
An agency delivers and executes; a fractional CMO sets the strategy and owns the outcome at board level. If you need a plan and someone accountable for growth, you need a fractional CMO. If you already have a strategy and need hands to deliver it, an agency may be the better fit.
Not sure this is the right fit?
You might be looking for marketing & strategy consultancy, or book a free consultation and we'll work out the best way forward together.