Skip to content
formed.
← All services
Marketing & Development Consultancy

Marketing & strategy consultancy

When you have a specific strategic question rather than an ongoing leadership gap, consultancy is the focused way to get a clear answer. It gives you senior brand, marketing, commercial and fundraising thinking on a day rate or project basis, scoped to the decision in front of you.

Whether you need to understand a shifting audience, rethink your positioning, plan the launch of a new product or service, or review your budget, structure or agency portfolio, the work ends with clear, actionable recommendations, not a report that sits in a drawer.

It draws on the same board-level experience as the fractional service, applied to a defined brief with a defined output.

Who it's for

  • Organisations facing a single, specific strategic decision
  • Teams that need an expert, external view to pressure-test a plan
  • Brands launching a new product, service or proposition
  • Boards reviewing structure, budget or agency performance before they commit

What you walk away with

  • A market or audience review with positioning recommendations
  • A brand, marketing, commercial or funding strategy
  • A new product or service positioning and activity plan
  • A clear, phased set of recommendations you can act on

What's included

Example areas of work

Available on a day rate or project basis for organisations with specific strategic needs.

Market or audience reviews with strategic positioning recommendations
Activity reviews examining structure, budget and agencies to recommend phased growth changes
Brand, marketing, commercial or funding strategy development
New product or service positioning and activity planning
One-off strategic reviews across any area covered under fractional services

Frequently asked questions

What is a marketing strategy consultant?+

A marketing strategy consultant gives an organisation senior, independent thinking on brand, positioning, audience and growth, scoped to a specific question. The output is a clear strategy and a set of recommendations the team can act on, delivered on a day rate or project basis.

How is consultancy different from the fractional CMO service?+

Consultancy is project-based and focused on a defined question, with a defined output. The fractional CMO service is ongoing board-level leadership that owns marketing over time. Many organisations start with a consultancy project and move to a fractional engagement if they need ongoing direction.

Do you work with not for profits?+

Yes. Consultancy projects span both commercial and charitable organisations, including fundraising and development strategy, audience growth and impact-led positioning.

How are projects priced?+

Projects are priced on a day rate or as a fixed-scope piece of work, agreed up front against a clear brief and output, so you know what you are getting before it starts.

Not sure this is the right fit?

You might be looking for fractional cmo, or book a free consultation and we'll work out the best way forward together.

Book a free consultation