Name: Formed Consultancy Ltd.
Address: London
Telephone: 07725415284

Hello, I’m Kath.

I work with boards and founders to position organisations and brands for growth, bringing both clarity and momentum at key moments of change.

What sets me apart is my ability to combine creative strategic thinking, drawn from agency experience, with the practical, commercial mindset needed to put plans into action within organisations.

I’ve sat at the board table and understand what investors, trustees, and leadership teams need in order to unlock resource and support. I know how to give them confidence - not just in the vision, but in the steps that lead to results.

With 25 years of experience across both commercial and not-for-profit sectors, I understand the pressures and opportunities on each side. I help organisations grow income, outperform the market, and create positioning that drives both purpose and profit.

I work in close partnership with founders and directors to give them everything they need to move forward with confidence - from sharp and innovative strategy to clear, actionable plans.

Below is a snapshot of brands I've worked with.

Browse case studies

Chester Zoo
BBC
Children in Need
Very
NHS
Wild Planet Trust

Boots
Asda
MBNA
Mowgli
McDonalds
Crown Paints

Silentnight
Sony
Moneysupermarket.com
UPS
The Christie
Central Government (COI)

Chester Zoo: Driving strategy to deliver 50% growth in 4 years

From 2021-2025, I helped reposition Chester Zoo as an international conservation charity. Responsible for driving income across commercial and charitable areas (except on park spend), I grew income by over 50%, diversified the portfolio, launched new income streams and developed long range plans to deliver further growth to 2030.

I drove step changes in the organisation’s ability to drive influence within the conservation and education sectors, particularly within broadcast. I was able to take advantage of market opportunities and grew both love and loyalty among new and established audiences. The charity is now the UK’s best rated zoo and most visited attraction outside of London.

Children in Need: Revitalising a national treasure through diversification

Back in 2015, Children in Need was a national treasure in a declining market.

I worked with some of the biggest brands to both innovate and collaborate – bringing new life to the love the nation has for this charity and future proof income at a time where telethons were becoming a thing of the past.

Very: Delivering 20% YOY growth by using brand to drive demand

Very, when launched, suffered from some of the legacy of Littlewoods – a finance first option as opposed to being sought after as a fashion and homeware store.

I developed the brand strategy to reposition Very and expand its appeal outside of those looking for finance first purchases.

Through focusing on our audiences, investing in partnerships and creating innovative collaborations, we helped position the brand as a key competitor in the market, with 20% YOY growth.

Versus Cancer: Helping fight cancer by harnessing the power of Manchester culture

With just a £15k seed fund, our small group, led by Andy Rourke of The Smiths created over £500k of funding for The Christie to fund vital research.

By harnessing the power of Manchester’s culture and music scene, we created cultural history through a series of concerts and collaborations, bringing Manchester icons shoulder to shoulder with the public in our common goal.