strategy . planning
Fractional Leadership
Fractional CMO / Development Director
Organisations can choose to operate on a fractional basis, with Kath employed as either CMO or as Development & Communications Director for not for profits.
This service is available on a fixed term or extended basis, with contracts starting from 1 day per month.
Areas that organisations typically ask for leadership on a fractional basis include the following:
Example services:
- Organisational market repositioning and rebranding
- Development of marketing strategy
- Commercial and product reviews and strategic recommendations
- Funding reviews and strategic recommendations
- Review and development of partner / agency portfolio and management of pitches
- Review of budget and structure, including change management and recruitment
- Quarterly performance reviews and strategic recommendations
- Annual and mid-term planning for growth
- Oversight of team and of large campaigns or events
Consultancy
Marketing & Development Consultancy
Where organisations have specific strategic project requirements, Formed can be hired on a consultancy basis.
I can work in this way on either a day rate or project basis.
In addition to completing one off strategic reviews in areas listed above within fractional services, I specialise in:
- Market or audience reviews, with recommendations for strategic positioning for growth.
- Activity reviews, analysing structure, budget and agencies in order to recommend phased changes to drive future growth (can include pitch management).
- Development of brand, marketing, commercial or funding strategy.
- New product or service positioning and activity planning.