Working with clients to create a blueprint for growth.

I typically work with clients in a 4 stage process, delivering a clear blueprint for growth and roadmap for the short and medium term, ensuring the organisation is delivering immediate change as well as working towards longer term goals.

This initial strategic stage can be followed up with regular review sessions, as well as support with organisational change or supplier procurement.

Whatever your needs, I can tailor a package to suit you.

Forming insight

In this stage, I work with the board and immerse myself in the organisation.

I also undertake audience research, audit current activity and map the market and competition.

This results in key insights which link the ambition with audience need and market opportunity.

Forming strategy

The resulting strategy will form the foundation of your organisational growth.

It covers central positioning, brand and offer, as well as audience strategy to deliver both income and influence for your organisation.

It acts as the glue to hold all activity together and the guide for the board to follow.

Forming a blueprint

The blueprint contains all the plans to put the strategy into action, including recommendations for:

Brand and marketing
Offer (inc pricing/positioning)
Comms channel mix
Balancing income & influence
Budgeting
Resource
Suppliers/agencies

Forming a metric map

It is vital to remain agile and to keep track of progress through times of change.

I map the metrics that matter, creating a framework to understand performance at every level.

This gives boards and investors confidence in the ongoing plan, helps track both short and long term targets and allows teams to spot opportunities or course correct as necessary.