Past work.

Click on the links below to read snapshots of past projects.

I have extensive experience across all areas of brand, marketing, commercial and fundraising development.

If you'd like to know more about past work in a specific area, just get in touch.

Market positioning

Driving growth through increasing value perception

Bucking the trend in the family leisure market through driving value perception rather than lowering prices - outperforming the sector and reaching 2m annual visitation at Chester Zoo.

Brand strategy

Repositioning Chester Zoo to drive both influence and income

Moving Chester Zoo from simply a day out for kids, to being regarded as the international conservation charity it is. The full rebrand delivered both an increase in income and impact - retaining it's core whilst driving future opportunities across the organisation.

Brand & commercial strategy

Breathing new life into a national treasure

As the telethon died a quiet death in the face of BVOD, BBC Children in Need required a new position to avoid decline - both commercially, to diversify and grow income and also reputationally, both with the public and within the BBC so that it remained relevant in today's culture.

Brand & commercial strategy

Partnering with the right brands to fast-track re-positioning and growth of market share

Taking a strategic approach to partnerships in order to fast track a new market positioning for Very and achieve ambitious commercial targets.

Strategy & partnerships

Helping fight cancer by harnessing the power of Manchester culture

From a seed of an ambition through to funding cancer research that counts - harnessing the power of culture to create a series of events that went down in cultural history.