strategy . planning
01
Brand strategy
Why brand matters more than ever in the age of AI
As the world of SEO shifts dramatically towards AI engines, only organisations who build a strong brand focus into their strategy will win out in this new era.
02
Engaging audiences
Hope sells: why charities need to flip the script
Charities need to rethink their approach to messaging as they communicate - focusing on outcomes not methods and using hope to engage.
03
Marketing Strategy
The risk to re-invention that nobody talks about (but everyone sells)
Agencies lead with boldness. Founders want progress, but they need proof. Thoughts on how to bring the two sides together.
04
Brand positioning
From Compliance to Credibility: Turning ESG into Marketing Strategy
CSRD isn’t just a reporting requirement, it’s a marketing moment. Purpose-led brands that translate ESG metrics into transparent storytelling will earn deeper trust and credibility. Use the data, but don’t forget the story.
05
Storytelling as a positioning tool
Why Impact Data Is Your Best Marketing Tool
Today’s supporters don’t just want inspiring stories, they want proof. Impact data, visualised and contextualised, builds trust and loyalty.